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Skincare & Beauty

StackedSkincare

StackedSkincare teamed up with Stimulate to improve their retention marketing and make email a key revenue driver. By switching platforms, growing their email list, and creating content that converts, email became their fastest-growing marketing channel.

Key Results:

#1

Fastest growing channel

218%

YoY increase in list growth

46%

YoY increase in revenue

StackedSkincare

Background

StackedSkincare, a premium skincare brand renowned for its aesthetician-developed tools and topicals, managed its email and SMS programs in-house before partnering with Stimulate. While their team had deep expertise in the skincare space, they lacked the creative strategy needed to scale their email list, optimize customer journeys, and convert subscribers into loyal customers. Looking for a solution, they called on Stimulate to drive growth and engagement.

Our Approach

To drive growth for StackedSkincare, we implemented a focused, data-backed strategy built around three main areas:

Seamless ESP Migration

We migrated StackedSkincare from Salesforce to Klaviyo, setting the stage for more agile and impactful email marketing. This allowed us to implement smarter segmentation and automations to optimize their customer journey.

List Growth Strategy

Through strategic popups and lead-generation initiatives, we grew their email list by 218% YoY. This provided a stronger foundation for converting more website traffic into loyal customers.

Hyper-Relevant Campaigns

We used customer data collected from our signup units to create eye-catching emails personalized to each customer's specific skin concerns. This approach addressed their needs and helped them find the right products for their skin. The result? Higher engagement and conversions.

Client feedback

"Working with Stimulate has made my life so easy. The team writes and designs on-brand emails, puts together the whole content calendar, manages reporting, and so much more, all with very little feedback needed. And as a result, Stimulate has not only freed up my time but we’ve seen our email & sms channels grow exponentially."

Kerry Benjamin

Founder & Aesthetician

Key takeaways

Focus on Scalable Systems

Switching to the right platform unlocks agility and optimization opportunities that drive growth.

List Growth Powers Revenue

Growing your email list creates more chances to convert subscribers into customers, increasing revenue potential.

Content That Converts

A creative strategy focused on solving customer pain points is key to driving engagement and maximizing performance.

Our work

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