Skinmedix
Skinmedix partnered with Stimulate to take their email marketing strategy to the next level. By accelerating list growth, crafting conversion-focused campaigns, and implementing key automations, we unlocked email’s full potential as a revenue driver. Within 90 days, email revenue grew from 12% to 45% of sales, and after one year, we achieved extraordinary retention results.
Key Results:
381%
YoY Growth in Email Revenue
47%
Increase in LTV
87th
Percentile Click Rates
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Background:
Skinmedix, a premium skincare retailer, had managed their email marketing in-house for years. However, their growth had plateaued due to a lack of resources to scale the channel further. Despite consistent sending cadences, their campaigns weren’t optimized for conversion, and key opportunities for automation and personalization were being missed. Eager to grow, Skinmedix turned to Stimulate to elevate their email performance.
Our Approach:
To maximize Skinmedix’s email marketing performance, we implemented a targeted strategy built on three pillars:
List Growth Acceleration
We launched optimized sign-up pop-ups and lead-generation initiatives to grow Skinmedix’s email list, setting the foundation for higher engagement and conversions.
Conversion-Centric Campaigns
Our team crafted compelling, sales-driven copy and visually engaging designs that aligned with Skinmedix’s brand voice, driving better click and conversion rates.
Automation Optimization
We implemented essential automations, including post-purchase and win-back flows, to increase repeat purchases and customer retention, significantly boosting LTV.
Client Feedback
Working with Stimulate has been night and day compared to our old setup. In the first year alone, we saw a 5X increase in revenue from email and built an entirely new SMS program from the ground up. Their planning is meticulous, communication is excellent, and issues—if any—are solved immediately. Thanks to their retention strategies, we’ve scaled profitably, turning email into a major revenue driver and boosting our paid acquisition returns.
Aaron
Founder of Skinmedix
Key Takeaways:
Grow Your List to Scale
A growing, engaged subscriber base is essential for scaling email performance.
Prioritize Conversion Strategy
Strategic, conversion-focused content turns subscribers into paying customers.
Use Automation to Boost Retention
Smart automations drive repeat purchases and customer loyalty, boosting long-term revenue.
Our Work:
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Ready to scale?
Let’s make it happen!
Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.