Personal Care

Groom Here

Groom Here joined forces with Stimulate to enhance their already successful email marketing strategy. We improved their popups, boosted deliverability, and created value-focused content, turning email into their fastest-growing revenue stream and increasing email revenue by 256% during our first year working together.

Key Results:

256%

YoY growth in email revenue

83%

Increase in popup CVRs

49%

Revenue attributed to Stimulate

Background:

Groom Here, a top UK grooming and personal care brand, was already achieving strong results with email marketing. Klaviyo contributed 30% of total sales, but growth had stalled as the brand’s needs grew beyond its available resources and expertise. To get the most out of their email and SMS marketing, Stimulate upgraded Groom Here's retention strategy to reach new levels.

Our Approach:

To reach Groom Here’s email and SMS potential, we started with a comprehensive strategy targeting key areas for growth:

Popup Optimization

We revamped Groom Here’s popups with improved design and gender-specific targeting, driving an 83% increase in conversion rates.

Deliverability Overhaul

Rewarming the account and setting up a strong deliverability system boosted open rates from 32% to 49%, ensuring emails reached each customer's inbox.

Flow Enhancements

We A/B tested active flows and built high-performing automations that converted prospects into customers and maximized subscription sign-ups, driving 60% revenue growth in the first 90 days and 167% YoY growth in flow revenue within 12 months.

Value-Based Content

By shifting to a value-driven approach with educational content and blogs, we crafted messaging that showcased Groom Here’s product benefits without relying on a hard sell—and the results spoke for themselves: campaign revenue grew by 326% in just 90 days.

Client feedback

"Working with Stimulate has been a game-changer for Groom Here. Their team didn’t just execute; they strategized, optimized, and transformed our email and SMS marketing. Within months, we saw a 326% increase in campaign revenue and YoY growth we never thought possible. Their attention to detail, creativity, and ability to understand our brand made them feel like an extension of our team. We couldn’t be happier with the results—they’ve completely raised the bar for what we expect from a marketing agency."

Oumar Kante

Founder & CEO

Key takeaways

Implement Data-Driven Targeting

Targeted popups, such as gender-specific ones, catch visitors' attention, boost sign-ups, and turn more website visitors into subscribers.

Deliverability is King

Improving deliverability sets the stage for better engagement, helping your messages land in inboxes and make an impact.

Content with Value Converts

Messages that focus on value connect better with customers, leading to more engagement and sales than just talking about products.

Our work

Featured cases

Toys & Games

Speks

Speks partnered with Stimulate to elevate their email marketing by enhancing campaigns, revamping automations, and aligning content with their playful brand. The result? A complete transformation of their retention strategy and substantial growth across the board, with 35% of revenue attributable to email & SMS.

205%

YoY increase in managed revenue

253%

YoY increase in click rates

View Case Study

Health & Wellness

Begin Health

Begin Health partnered with Stimulate to build a thriving subscription brand by transforming their retention strategy. Through advanced post-purchase automations, optimized subscription messaging, and personalized campaigns, we made email their fastest-growing channel, boosted 12-month customer lifetime value by $21, and delivered record-breaking growth.

$21

Increase in 12 month LTV

42%

Growth in repurchase rates

View Case Study

Skincare & Beauty

StackedSkincare

StackedSkincare teamed up with Stimulate to improve their retention marketing and make email a key revenue driver. By switching platforms, growing their email list, and creating content that converts, email became their fastest-growing marketing channel.

Fastest growing channel

218%

YoY increase in list growth

View Case Study

Lifestyle

ezpz

ezpz teamed up with Stimulate to overhaul their email marketing by elevating automations, personalizing campaigns, and using customer-provided data to fuel growth. The result? A big jump in email-driven revenue and engagement, all in just 90 days.

238%

Increase in click rates

476%

lift in popup conversion rates

View Case Study

Ready to scale?
Let’s make it happen!

Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.

Groom Here

Ready to scale? Let’s make it happen!

Ready to scale?
Let’s make it happen!