Lifestyle

ezpz

ezpz teamed up with Stimulate to overhaul their email marketing by elevating automations, personalizing campaigns, and using customer-provided data to fuel growth. The result? A big jump in email-driven revenue and engagement, all in just 90 days.

Key Results:

238%

Increase in click rates

476%

lift in popup conversion rates

33%

in revenue attributable to email (up from 9%)

Background:

ezpz, a leader in baby and toddler feeding, managed their email marketing in-house. While campaigns and automations were in place, the strategy lacked the creative edge and segmentation needed to unlock significant revenue, with email contributing just 9% of total DTC revenue. In addition, their signup form wasn’t performing well, with only 2% of visitors signing up, leaving many potential subscribers unreached. That’s when Stimulate stepped in to turn things around.

Our approach:

To help ezpz grow, we developed a focused strategy based on data and three main priorities:

Optimized Sign-Up Form

We redesigned ezpz’s signup form to capture zero-party data and accelerate list growth, building the foundation for a personalized email experience.

Zero-Party Data Prediction

We crafted a custom solution that's able to predict key customer traits, allowing us to fill in data gaps and improve segmentation.

Hyper-Relevant Content

We designed targeted campaigns and flows for different segments to deliver a more personalized experience to each subscriber, driving higher engagement and customer loyalty.

Client feedback

"What impressed me most about Stimulate is their ability to truly understand our brand and customer base. They didn’t just apply generic strategies; instead, they took the time to tailor their approach specifically to our needs, which made all the difference in our results. Their use of data-driven insights and predictive analytics to drive personalized campaigns was particularly unique and effective. In short, Stimulate brings a combination of creativity, technical expertise, and a true understanding of retention that sets them apart from others in the industry."

Christie B.

eCommerce Marketing Manager

Key takeaways

Better Personalization = Better Results

Using customer data creates more personalized experiences, boosting engagement and sales.

Predictive Insights Open Doors

Using data prediction tools helps brands segment at scale, delivering more relevant content to customers and driving stronger revenue and engagement.

Personalized Content Fuels Growth

Revamped, data-driven content maximizes revenue at every touchpoint of the customer journey.

Our work

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Ready to scale?
Let’s make it happen!

Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.

ezpz

Ready to scale? Let’s make it happen!

Ready to scale?
Let’s make it happen!