ezpz
ezpz partnered with Stimulate to transform their email marketing strategy by revamping automations, personalizing campaigns, and leveraging zero-party data to drive growth. The result? A major leap in revenue attributable to email and a substantial boost in engagement metrics, all within 90 days.
Key Results:
238%
Increase in click rates
476%
lift in popup conversion rates
33%
in revenue attributable to email (up from 9%)

Background
ezpz, a leader in baby and toddler feeding, managed their email marketing in-house. While campaigns and automations were in place, the strategy lacked the creative edge and segmentation needed to unlock significant revenue, with email contributing just 9% of total DTC revenue. In addition, their signup form wasn’t performing well, with only 2% of visitors signing up, leaving many potential subscribers unreached. That’s when Stimulate stepped in to turn things around.

Our approach
To help ezpz grow, we developed a focused strategy based on data and three main priorities:
Optimized Sign-Up Form
We redesigned ezpz’s signup form to capture zero-party data and accelerate list growth, building the foundation for a personalized email experience.
Zero-Party Data Prediction
We crafted a custom solution that's able to predict key customer traits, allowing us to fill in data gaps and improve segmentation.
Hyper-Relevant Content
We designed targeted campaigns and flows for different segments to deliver a more personalized experience to each subscriber, driving higher engagement and customer loyalty.
Client feedback
"What impressed me most about Stimulate is their ability to truly understand our brand and customer base. They didn’t just apply generic strategies; instead, they took the time to tailor their approach specifically to our needs, which made all the difference in our results. Their use of data-driven insights and predictive analytics to drive personalized campaigns was particularly unique and effective. In short, Stimulate brings a combination of creativity, technical expertise, and a true understanding of retention that sets them apart from others in the industry."
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Christie B.
eCommerce Marketing Manager
Key takeaways
Better Personalization = Better Results
Using customer data creates more personalized experiences, boosting engagement and sales.
Predictive Insights Open Doors
Using data prediction tools helps brands segment at scale, delivering more relevant content to customers and driving stronger revenue and engagement.
Personalized Content Fuels Growth
Revamped, data-driven content maximizes revenue at every touchpoint of the customer journey.
Our work


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