Health & Wellness

Begin Health

Begin Health partnered with Stimulate to transform their retention marketing strategy. By infusing their playful branding into every email and SMS campaign, we created a unique and engaging customer experience. Coupled with advanced post-purchase automation, this approach turned email into their fastest-growing channel and delivered a record-breaking year of growth.

Key Results:

$21

Increase in 12 month LTV

42%

Growth in repurchase rates

1693%

YoY growth in revenue

Background:

Begin Health, a trailblazer in gut health products for kids, had been in business just over a year when they partnered with Stimulate. Their previous agency set up basic email and SMS campaigns, but the approach wasn’t strong enough to encourage repeat purchase or increase customer lifetime value. Looking for a better retention strategy, they partnered with Stimulate.

Our approach:

To help Begin Health grow quickly, we created a retention strategy based on three main focus areas:

‍

Post-Purchase Automations

We implemented strong post-purchase emails and texts to guide new parents on using the product effectively, emphasize the importance of sticking with it for at least six weeks, and encourage reorders at the right time using historical transactional data.

Subscription Growth

We improved email and SMS messages to highlight the perks of subscribing, which led to more sign-ups and increased customer value over time. We also modified the welcome offer to prioritize subscription sales, leading to massive subscription growth.

Segmentation & Personalization

We used customer behavior and purchase data to create personalized content that matched the subscriber's interests, leading to higher engagement and better retention.

Client feedback

"Stimulate has set the standard for what I expect in an agency partner. With high standards and ambitious goals, I rely on their ability to consistently exceed expectations and deliver measurable results. As our longest-standing partner, they continuously push boundaries, optimize strategies, and execute with precision. From creative strategy to advanced automations, their work has been pivotal in scaling our email and SMS channels—and our business."

Madeline

Founder & CEO

Key takeaways

Automations Drive Reorders

Setting up automated emails for reorders and subscriptions helps generate steady, predictable income.

Subscriptions = Higher LTV

Clear subscription messaging helps drive subscription signups, improving customer lifetime value over time.

Personalization is Important

Content that’s built based on customer behavior, interests, and pain points resonates deeply with customers, resulting in higher engagement and more repeat orders.

Our work

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Ready to scale?
Let’s make it happen!

Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.

Begin Health

Ready to scale? Let’s make it happen!

Ready to scale?
Let’s make it happen!