Toys & Games

Speks

Before starting with Speks, they were stuck at driving just 8.57% from email. Despite having key core flows like the welcome series, browse abandonment, and abandoned checkout and sending consistent campaigns 5x per month, their strategy lacked the conversion elements needed to scale up.

Key Results:

205%

YoY increase in managed revenue

253%

YoY increase in click rates

35%

Attributable Revenue

Background

Speks, a bold and playful brand in the Toys & Games space, needed a fresh approach to make email & SMS a significant revenue channel. Despite having foundational pre-purchase flows, email contributed just 8.57% of total revenue. Challenges like low click rates, minimal segmentation, and outdated creative hindered performance. That’s when Speks called on Stimulate to revamp and elevate their email marketing strategy.

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Our approach

To elevate Speks’ email strategy, we implemented a holistic, data-driven approach focusing on three core pillars:

Full-Funnel Automation

We built an automation strategy to guide customers through every step of the customer journey—from discovering Speks to becoming loyal fidget fans. Each step was crafted to turn subscribers into buyers, encourage engagement, and build long-term loyalty.

Precise Segmentation

We crafted personalized messages using first-party data to past visitors and top customers, making our campaigns more effective and boosting engagement and repeat sales.

Creative Glow-Up

We updated Speks’ email design and content to match their fun and playful brand identity. This fresh look captured attention and led to significantly more clicks and revenue.

Client feedback

"Stimulate has increased our email and SMS revenue by many multiples in under 12 months. They handle everything — copy, design, strategy, deployment, reporting. This has been one of the best agency experiences I’ve had. Highly recommend!”

Craig

CEO & Founder, Speks

Key takeaways

Automate for Growth

Use automated messages to connect with customers at every stage and drive conversions.

Segment With Purpose

Carefully segment subscribers to deliver more relevant content, increase engagement, and drive sale after sale.

Design to Stand Out

Eye-catching, brand-friendly content gets more clicks and keeps customers coming back.

Our work

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Ready to scale?
Let’s make it happen!

Book your introductory call for a complimentary audit and custom proposal, and see exactly how we’ll help scale your brand.

Speks

Ready to scale? Let’s make it happen!

Ready to scale?
Let’s make it happen!